In this module, you will learn to write attractive advertising copy that appeals to the broadest diversity of talent. You will learn to recognise how the language you use and the tone of the copy can have an adverse impact on certain groups of people as a result of their personal characteristics. You will use interactive exercises to illustrate the key points of learning. You must achieve 100% in the end of topic quiz, but you can take the quiz as often as you like in order to get there. Good luck.